How did you get started in the world of floral design?
Flowers and nature have always been a part of my life. I’ve been involved in the world of decor since I was born. I’m a flower lover. Thirty years ago, I took a flower course with Kenneth Turner, and from then on, I began teaching myself. My first work was a bridal bouquet for some friends.
Are there specific themes, colors, or elements that you find yourself repeatedly drawn to in your work?
I like recreating natural spaces. Creating structures from branches and materials in gardens. I love being able to give a space a very wild and natural style.
“I love being able to give a very wild and natural style to a space.”
Are there other artists or designers who inspire your work?
My main source of inspiration is nature. In art, I’m inspired by Impressionist painting and the way colors are used to create sensations. I also draw inspiration from the world of sculpture and ceramics. Ultimately, all the arts are interrelated.
What has been the most significant learning experience in your career as a floral designer?
At each stage, I’ve gained more experience. To date, one of the most challenging projects has been the 2021 Flora Festival, where I had to decorate the courtyard of the Archaeological Museum of Córdoba, Andalusia. I had a week to complete a rather difficult setup.
Could you highlight one of your favorite floral design projects and what made it special for you?
I don’t really have a favorite project. My son’s forest wedding was definitely a very special one for me, as I was able to capture his childhood. It was a very emotional and personal project.
Is there any event or client that stands out in your memory as particularly rewarding?
It was very rewarding to participate in the King and Queen’s wedding in 2004. I remember being nervous; it was a challenge for me.
Are there any emerging trends or innovative techniques that you find particularly exciting?
There’s a movement to return to locally grown flowers. I have my own garden, where I grow my own flowers, including dahlias and roses. They’re free of toxins and insecticides. For me, having my own garden has been one of my biggest dreams.
What specific sustainable practices do you incorporate into your daily work as a floral designer?
In Spain, we’re way behind on the issue of sustainability in our sector. It’s a shame; we want to pay homage to nature, but we’re using techniques that harm the environment (like sponging). That’s why I grow my own flowers. I try not to order flowers from Holland. We need to change the mentality and raise awareness among customers, and florists alike. There’s a culture that arrangements are shipped overseas, and that shouldn’t be the case. We need to encourage local cultivation and give florists the tools to grow. Make it easier for those who want to do so.
When people experience your floral designs, what message or emotion do you hope they take away?
I hope to move them in some way. To awaken in them that connection we have with nature, to give them an exciting experience.
PHOTOGRAPHY BY FACIBENI PHOTOGRAPHY
