Design Talks. Workshops. Installations.
a CREATIVE
HAVEN FoR
INNOVATION In
FLORAL DESIGN
The event bringing together top floral designers
and industry professionals, all driven by a shared
passion for design, business, and innovation.
Design Talks. Workshops. Installations.
a CREATIVE
HAVEN FoR
INNOVATIO In
FLORAL DESIGN
The event bringing together top floral designers
and industry professionals, all driven by a shared
passion for design, business, and innovation.
What is
Madrid
Blooms?
The European floral congress shaping the future of botanical design. MADRID BLOOMS brings together acclaimed designers, professionals, and students to learn and explore new visual languages and push the boundaries of floral artistry.
PASSIONFLOWER
SUE
Susan McLeary | Ann Arbor, USA
Reimagining flowers as wearable art
GRACE JOLIE
Eun Jin Yang | Seoul, Korea
The Force Behind the Fruit-Forward Movement
OH, MARIA
FLORES
Maria Beatriz Figueira | Lisbon, Portugal
The Face of Contemporary Romance
SAGARMINAGA ATELIER
Gabriela Sagarminaga | Bilbao, Spain
The New
Language of Natural Fibers
MICHELLE POURROY
Michelle Pourroy | Guadalajara, Mexico
Mexico’s Floral Game Changer
EMILY THOMPSON
FLOWERS
Emily Thompson | New York, USA
The Woman Behind
Immersive Floral Worlds
PHKA STUDIO
Tul Chompaisal, Vissata Poy Duangwongsri, Pradubwong Aung Hongvisedchai | Bangkok, Thailand & Paris, France
The Architects of Floral Experience
2027
Madrid Blooms Designers
The Timetable
- FLOWERS ON STAGE
- DESIGN MASTERCLASSES
- LARGE~SCALE INSTALLATIONS
WHeN?
January 27, 28 & 29, 2027.
9:00 AM to 6:00 PM.
WhERE?
DAY 1 | Institución Libre de Enseñanza.
P/ General Martínez Campos, 14, Chamberí, 28010 Madrid.
DAY 2~3 | Central de Diseño en el Matadero Madrid.
Pl. de Legazpi, 8, Arganzuela, 28045 Madrid.
SELECT YOuR ExPERIENCE
€ 450,00
DAY 1 | January 27, 2027 |
Flowers on Stage. Design Talks at the Institución Libre de Enseñanza +
Networking lunch with the MADRID BLOOMS Community.
INCLUDES:
9 hours of demonstrations + Networking lunch + MADRID BLOOMS gift bag.
€ 3350,00
DAY 1 | January 27, 2027 |
Design Talks at the Institución Libre de Enseñanza, including Networking Lunch with the MADRID BLOOMS community.
DAY 2 | January 28, 2027 |
Two workshops with designers of your choice, plus Networking Lunch with the MADRID BLOOMS community.
DAY 3 | January 29, 2027 |
Creation of an installation at the Central de Diseño in the Matadero Madrid with the designer of your choice, plus Networking Lunch with the MADRID BLOOMS community, closing drinks and diploma ceremony.
INCLUDES:
25 hours of Design Talks, Workshops, and Installations + Three Networking Lunches + Closing Drinks + Premium Flowers, Materials, and Tools + Notebook, Apron, and Tote Bag + MADRID BLOOMS Participation Diploma.
THE CURATED EXPERIENCE INCLUDES:
Everything included in the 3-Day Experience, plus:
- An invitation to an exclusive Welcome Cocktail with the MADRID BLOOMS 2027 designers
- Reserved front-row seating for all Design Talks and Workshops
- A private guided tour of the Prado Museum
- A Fragrance Family class at La Academia del Perfume
The conferences include simultaneous English/Spanish translation.
VOICES In FuLL BLOOM
~TESTIMONIES
“I had an amazing time creating the installation with Hamish. I was truly impressed by his talent, sense of humor, and humility, as well as the values he brings to his work. It was so refreshing to step out of my usual style and do something completely different—exactly what I was looking for. The experience was exciting, inspiring, and filled me with new ideas.”
Vera Flenova
(Lisbon, Portugal)
@decorelle.eu
“I’m still feeling the excitement and butterflies from the incredible experience. It was a pleasure meeting everyone and reconnecting with friends from the floral world!”
Chering Arevalo Godier
(Lima, Perú)
@chering_godier
“MADRID BLOOMS is definitely a MUST for any florist!! It was my first time, but not my last with MADRID BLOOMS! Like Holly Chapple said: ‘Whether you invite me again or not, I will be back!’ What I took from this experience was not just knowledge, but I made lifelong friends from all over the world!!”
Christelle Riley
(South Africa)
@beflowered_
“Each day of MADRID BLOOMS amazed me, proving what’s possible when people come together through a shared passion for flowers.”
Katarina Zito
(Austin, USA)
@katarina.rozay
“Thank you, MADRID BLOOMS, for making our dream of learning from some of the world’s best designers come true! But most of all, thank you for bringing us together—and for some, even reconnecting us with wonderful people in this industry.”
Yamile Dubois
(Cabo, Mexico)
@yamilebulos_floraldesigner
“A sensorial connection. We learnt to feel, understand and speak through flowers.”
Carlos Rios
(Bogotá, Colombia)
@rios_mesasdeautor
“One of the most special moments for me was finally meeting artists I have admired and followed on Instagram for years. Being able to see them work in person, talk to them, and learn directly from them was something I will never forget. I left with new ideas, fresh motivation, and a deeper appreciation for the floral industry and its international community.”
Doga-Su Demirbay
(Herten, Germany)
@sufleurscafe
Got any Questions? No worries,
We’ve Got the Answers.
( What Will I Learn? )
Guest designers will provide lessons on color use, innovative techniques, and mechanics. They will share their design approach, considerations, motivations, challenges, mistakes, successes, and the reasons behind them. Participants will work with high-quality flowers and innovative products from the international floral industry.
( What is the Format? )
At MADRID BLOOMS, participants will enjoy lectures and hands-on classes with top designers from around the world. On the first day, designers will share their experiences and conduct floral demonstrations. The second day will focus on workshops with your chosen designer. The event will conclude with a day dedicated to floral installations. It will run from 9:00 AM to 6:00 PM, with live translation in English/Spanish and a break for lunch.
( Is Prior Experience Required? )
No, prior experience is not required.
( Who Should Attend? )
Are you passionate about flowers? If so, you can’t miss this congress! If you’re a florist, designer, or event planner, this will be a significant step forward in your career, as you’ll leave with valuable knowledge and connections. We promise an unforgettable experience!
( Will I Receive a Certificate? )
Yes, you will receive a certification issued by MADRID BLOOMS and its organizers.
( How Can I be a Helper? )
Email hola@madridblooms.com with your CV and a couple of lines on why you want to volunteer at MADRID BLOOMS, and we’ll get back to you as soon as possible.
( Contact Details? )
Email: hola@madridblooms.com
Phone / WhatsApp: +34 682 277 696
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