Meet the minds behind the designs. MADRID BLOOMS is shaping the future of botanical design. Across three days, your favourite designers will lead talks, hands-on workshops, and installations, creating a space to explore visual languages and push the limits of floral artistry.
In a world where trends shift, we are returning to PRIMARY COLORS, the foundation of visual language. From red, blue, and yellow comes a spectrum, just as floral ideas grow from the essential. From emotion to craft, in this edition we rediscover and explore how these elements merge to create new forms and possibilities
The 2026 Lineup:
The Designers Shaping the Industry
SEPTEMBER
STUDIO
Bryce Heyworth | Sydney, Australia.
STUDIO
LILO
Lilo Klinkenberg | Berlin, Germany.
BLUE JASMINE
FLORAL
Paulina Nieliwocki | New Jersey, United States.
PUTNAM
FLOWERS
Mikey Putnam | Los Angeles, United States.
MATALAGÁN
PLANTAE
Carolina Spencer | Barcelona, Spain.
VICTORIA CLAUSEN
FLORAL EVENTS
Victoria Clausen | Maryland, United States.
GREGOR LERSCH
FLORAL DESIGN
Gregor Lersch | Bad Neuenahr, Germany.
( TESTIMONIES )
Voices in Full Bloom
—Testimonies.
“Madrid Blooms was a life changing experience. What I found most surprising and profound was the depth of connection and the undeniable creative chemistry shared. In an industry where we all give endlessly and lead with our hearts, it was a rare and beautiful experience to be on the receiving end of that same love and attentive care. It stoked the fire in my belly, and reminded me of the potency and potential of flowers as an art form on a global level.”
— Rebecca Const ( Perth, Australia )
@foxandrabbit_
“What struck me most was the passion, generosity, and level of excellence that runs through every moment of the experience. Madrid Blooms opened up my creative vision, connected me with professionals from around the world, and showed me new ways of seeing flowers as both an artistic and emotional medium. It is, without doubt, one of the experiences that has left the deepest mark on my journey in floral art.”
— Verónica Rojas ( Miami, USA) @petalsinmotionstudio
“Going to MADRID BLOOMS was one of the best decisions I’ve made. It’s an experience that goes beyond inspiration and learning, you actually get to work hands-on alongside some of the best designers in the world. MADRID BLOOMS puts you right there with them, feeling like part of the team, in an environment that is creative, professional, and genuinely warm. I can’t wait for the next edition!”
— Kassandra Araya ( Alajuela, Costa Rica )
@siemprevivafloral
“MADRID BLOOMS is a unique opportunity to learn from outstanding floral artists, explore new techniques, and connect with passionate creatives from all over the world. I left each time feeling inspired, motivated, and full of new ideas.”
— Julia Thiede ( Hamburg, Germany )
@cocoon_flowerstudio
“Marija and I truly enjoyed every moment of the event. It was an inspiring, educational, and highly valuable experience for us as floral designers. Every presenter brought something unique and special, and we learned so much from each of them.”
— Marija and Radmila ( Belgrade, Serbia )
@studiomusmula
“One of the most special moments for me was finally meeting artists I have admired and followed on Instagram for years. Being able to see them work in person, talk to them, and learn directly from them was something I will never forget. I left with new ideas, fresh motivation, and a deeper appreciation for the floral industry and its international community.”
— Doga-Su Demirbay ( Herten, Germany )
@sufleurscafe
“What impacted me most about Madrid Blooms 2026 was the sense of community. Being surrounded by so many like-minded florists, designers, and flower lovers made learning from such talented designers even more meaningful & resourceful. The connections, conversations, and friendships that came from the experience are something I’ll never forget. A special thanks goes out to the MFS team as well for uniting the community and for doing it so well. Flowers really do rule the world!”
— Anais Loriston ( Toronto, Canada )
@gardengirlflorals
Inside MADRID BLOOMS 2026: The Experience, Unpacked
FLOWERS
ON STAGE
DAY ONE
Location | ILE, Madrid.
Floral design like never before. A full day of live demonstrations and behind-the-scenes insight with the visionary designers setting the pace for the industry.
DESIGN
MASTERCLASSES
DAY TWO
Location | Palacio Santa Barbara, Madrid.
Two exclusive workshops with the designers of choice. Intimate, hands-on sessions where students practiced, learned, and created side by side with the very best.
Large-Scale
Installations
DAY TRHREE
Location | Palacio Santa Barbara, Madrid.
Students joined forces with their master designers to transform Palacio Santa Barbara into a floral canvas, creating large-scale installations with sustainable and avant-garde techniques.
The Video Bundle:
Flowers on Stage, 2026 Edition
One Day, Seven Perspectives. Get Exclusive Access to Flowers on Stage with Our Video Bundle.
€ 150
( COLOMBIA)
( ECUADOR )
( SPAIN )
( FRANCE )
( THE NETHERLANDS )
( U.S.A )
Our vision is to connect with the world through flower design, and this becomes a reality with the help of our sponsors & collaborators.
