Madrid Blooms 2026 - Madrid Blooms

Meet the minds behind the designs. MADRID BLOOMS is shaping the future of botanical design. Across three days, your favourite designers will lead talks, hands-on workshops, and installations, creating a space to explore visual languages and push the limits of floral artistry.

Madrid Blooms Designers 2026

In a world where trends shift, we are returning to PRIMARY COLORS, the foundation of visual language. From red, blue, and yellow comes a spectrum, just as floral ideas grow from the essential. From emotion to craft, in this edition we rediscover and explore how these elements merge to create new forms and possibilities.

The Timetable

Flowers on Stage
Design Masterclasses
Large-Scale Installations

The Itinerary: A Look Inside
MADRID BLOOMS 2026

DAY
ONE

Flowers on Stage

Floral design like never before. A full day of floral demonstrations with your favorite designers sharing their most valuable tips and tricks.

AM
Session 1 | BLUE JASMINE FLORAL
Learning to sell your story.

Session 2 | PUTNAM FLOWERS
The Art of the Color Clash.

Session 3 | GREGOR LERSCH
Contemporary Flower Architecture.

COFFEE BREAK

Session 4 | VICTORIA CLAUSEN
Bringing the Bride’s Vision to Life.

Session 5 |STUDIO LILO
Elevating Floral Design to the White Cube.

LUNCH BREAK

PM
Session 6 | MATALAGÁN PLANTAE
Transforming Editorial Vision into Floral Art.

Session 7 | SEPTEMBER STUDIO
Building a Brand That Resonates Worldwide.

DAY
TWO

Design Masterclasses

How to tackle the creative process? How do star designers shape a signature style? How do flowers become art? Your answers await.

AM
SEPTEMBER STUDIOS
Curated Extravagance: The Signature September Bouquet
Bryce Hayworth’s masterclass on selecting and mixing unexpected materials.

BLUE JASMINE FLORALS
Capturing The Ephemeral: Neo Garden Centerpieces
Paulina’s deep dive into mastering abundance without the clutter.

GREGOR LERSCH
Organic Constructions: Creating Floral Architecture 
Gregor Lersch on mirroring buildings in arrangements.

Matalagán Plantae 
From Editorial to Commercial: Shaping a Conceptual Floral Language
How Carolina translates a product’s essence into flowers.

PM
PUTNAM FLOWERS
Flower Color Theory: The Balance of Clashing Opposites for the Table 
Mikey and the search for harmony in contrast.

VICTORIA CLAUSEN
Flowers Made to Measure: Redefining the Bridal Bouquet
Victoria on capturing the bride’s spirit in every bouquet.

STUDIO LILO
The Table as Canvas: Flowers as Artistic Medium
Lilo’s workshop on pruning surreal sculptures.

DAY
THREE

Large Scale Florals

Work alongside masters and collaborate on a large -scale installation, from concept to creation.

AM
WORK ON INSTALLATIONS
Assigned spaces

LUNCH

PM
WORK ON INSTALLATIONS
Assigned spaces

CELEBRATORY DRINKS

WHEN?

January 28, 29 & 30, 2026. 
9:00 AM to 6:00 PM.

WHERE?

DAY 1 | Institución Libre de Enseñanza. 
Paseo General Martínez Campos, 14, Chamberí, 28010 Madrid.

DAY 2 & 3 | Palacio Santa Bárbara. 
Calle de Hortaleza, 87, Centro, 28004 Madrid

Curate your perfect combination —choose your favorite designers.

Three Day Experience

€ 3190,00

DAY 1 | January 28, 2026 |
Conference day at the Institución Libre de Enseñanza, including lunch and networking with the MADRID BLOOMS community.

DAY 2 | January 29, 2026 |
Two workshops with designers of your choice, plus lunch and networking with the MADRID BLOOMS community.

DAY 3 | January 30, 2026 |
Creation of an installation at Palacio de Santa Bárbara with a designer of your choice, followed by lunch and networking with the MADRID BLOOMS community, a closing cocktail, and diploma ceremony.

INCLUDES:
25 hours of demonstrations, workshops, and installations + Three networking lunches + Farewell cocktail + Premium flowers, materials, and tools + Notebook, apron, and tote bag + MADRID BLOOMS Participation Diploma.