( Who Are We? )
MADRID BLOOMS reimagines the possibilities of floral design, shaping a space where it transforms.
Our vision is to shape the future of floral design by elevating the creative value of flowers and botanics as a medium of artistic expression. We are working to cultivate a space where floral designers foster a community built on sustainability, shared knowledge and innovation.
Our mission is to spotlight the latest trends, sustainable techniques, and industry innovations brought by top international floral designers. Once a year, we gather this knowledge in one place, making it accessible to all who share a passion for flowers and botanics, creating a hub for networking, learning, and hands-on practice, to educate and fuel collaboration and growth in the floral design community.
( Our Story )
MADRID BLOOMS was founded in 2024 by Sylvia Bustamante, Director of Madrid Flower School, and Pili Fuentes, Director of Flower House Mexico, with a singular vision: to cement floral design as a true form of creative expression. Through exploration, education, and a deeper understanding of diverse perspectives, they set out to push boundaries and elevate the craft. With Madrid’s vibrant energy, modern design, and endless blue skies, the city became the perfect canvas for their vision. Today, MADRID BLOOMS is a thriving international hub, a living testament to their passion and a dream brought to life.
( What is Madrid Blooms )
Madrid Flower School presents MADRID BLOOMS, the congress redefining European floral design. A gathering of the world’s most sought-after designers, it’s where the future of botanics, flowers, and creative expression takes shape. Now gearing up for its third edition,
MADRID BLOOMS has become the global epicenter of floral education, drawing students from Alaska to South Africa. Discover top suppliers, cutting-edge trends, and expert techniques, guided by the of design, inspiration,
and innovation.
( The Team )
Meet
the Team
Behind
the Scenes
Founder and Director
Sylvia Bustamante Gubbins
A New York Botanical Garden class was enough to discover her passion. Historian, journalist, and always in the process of writing, Sylvia swapped letters for scissors. She has floral designer certificates from London Flower School and FlowerSchool New York and is a member of the Chapel Designers network. Founded Madrid Flower School in 2019 and co-founded MADRID BLOOMS Congress in 2024.
Founder and Director
Sylvia Bustamante Gubbins
A New York Botanical Garden class was enough to discover her passion. Historian, journalist, and always in the process of writing, Sylvia swapped letters for scissors. She has floral designer certificates from London Flower School and FlowerSchool New York and is a member of the Chapel Designers network. Founded Madrid Flower School in 2019 and co-founded MADRID BLOOMS Congress in 2024.
Manager
Daniela Ortiz
With a background in International Relations and Cultural Management, she found her passion for art and floral design while working at Sotheby’s in Barcelona and a museum in Mexico. Trained at Madrid Flower School, she founded a hotel decor company and led projects like the Mandarin Oriental Ritz. She now manages Madrid Flower School, where she continues to inspire through floral art..
Art Director
Manuel Godoy
Passionate about design, fashion, and current affairs, Manuel worked for 11 years in a Saturday magazine for the newspaper El Mercurio in Santiago, Chile. He landed in Madrid shortly before the pandemic for an internship at AD Spain. Soon after, he joined the MFS team, where he also teaches styling classes..
Direction Assistant
Madeleine Rolland
With a background in Modern Languages from the UK, Madeleine moved to Madrid to pursue a Master’s in Contemporary Art History and Cultural Management. She worked on events at the Museo Reina Sofía before joining the team as Director and Event Assistant..
Photographer
Diana Loza
With six years of experience in photography and three as a content creator, in 2024 Diana founded Loza Estudio, a space where she merges her artistic sensitivity with her technical expertise. That same year, her journey led her to Madrid Flower School, where she continues to explore and share her creative vision.
Backstage Coordinator
Irene Rodríguez de Soto
Spent several years in Paris, working with filmmakers and UNESCO. When she returned to Madrid, she founded her studio, Semilla Salvaje, specializing in bouquets and small weddings. Irene’s unique contribution to the school is her expertise in color—vibrant and daring—as well as her versatility, teaching a wide range of classes..
Backstage Coordinator
Michael Quiñonez
After moving from Cuba, Michael joined the team, where he handles flower processing and sorting at the school.
