The first edition of Madrid Blooms brought together eight top floral designers for three days of innovation and sustainability. Mornings featured live demos, while afternoons offered exclusive masterclasses. On the final day, a public floral exhibition transformed La Institución Libre de Enseñanza. The event marked a new chapter in contemporary floral design.
The 2024 Lineup: The Designers Shaping the Industry
Nicolette Owen the
Nicolette Camille Floral | New York, USA
Frida Kim the
FRIDA KIM FLOWERS | London, UK
Holly Chapple the
HOLLY CHAPPLE FLOWERS | Virginia, USA
Lucia Milan the
LUCIA MILAN FLOWER STUDIO | São Paulo, Brazil
Louise Warner the
STUDIO YORIN IKEBANA | Brussels, Belgium
Inés Urquijo the
INÉS URQUIJO TALLER DE FLORES | Madrid, Spain
Alejandra Romero the
ALEJANDRA ROMERO FLORAL STUDIO | Granada, Spain
Milena Orlandi the
MADRID FLOWER SCHOOL | Ribeirão Claro, Brazil
Voices in Full Bloom
—Testimonies.
“A sensorial connection. We learnt to feel, understand and speak through flowers.”
— Carlos Rios (Bogotá, Colombia)
@rios_mesasdeautor
“It was a very interesting and enjoyable experience. I learned a new technique for making bridal bouquets that I loved, and I also learned how important it is to choose the right flowers and to dare to play with different varieties, tones, and textures.”
— Francisca Sarquis (Santiago, Chile )
@verdemusgodisenofloral
“Collaborating with Alejandra Romero was a dance among flowers—an extra dose of knowledge and professional motivation led by a true master conductor.”
— Rafael Delboy (Huelva, España)
@leboyerd
“Each day of MADRID BLOOMS amazed me, proving what’s possible when people come together through a shared passion for flowers.”
— Katarina Zito (Austin, USA)
@katarina.rozay
“Thank you, MADRID BLOOMS, for making our dream of learning from some of the world’s best designers come true! But most of all, thank you for bringing us together—and for some, even reconnecting us with wonderful people in this industry.”
— Yamile Dubois (Cabo, Mexico)
@yamilebulos_floraldesigner
Inside MADRID BLOOMS 2024:
Our Journey, Experiences & Creative Itinerary
DAY ONE
DESIGN WISELY
Location | ILE, Madrid.
The day started with an exploration of Ikebana’s impact on modern design, merging tradition with innovation, and ended with students creating alongside a star designer in a hands-on workshop
DAY TWO
MASTER THE PROCESS
Location | ILE, Madrid.
In the morning, students uncovered florist trade secrets, destination wedding planning, and the artistry of floral design through live demonstrations. The afternoon was dedicated to hands-on workshops with a chosen designer.
DAY THREE
The Magic Of Volume
Location | ILE, Madrid.
Students teamed up with their master designers to transform La Institución de Libre Enseñanza into a floral exhibition, crafting large-scale installations with sustainable, avant-garde techniques.
( COLOMBIA)
( THE NETHERLANDS )
( FRANCE )
( ECUADOR )
( SPAIN )
Our mission is to elevate the creative value of flowers and botanicals, a vision made possible through the support of our sponsors and collaborators.
